The Real Cost of 15 Minute Grocery Delivery

A battle among fast grocery delivery companies is raging in New York and other U.S. cities. With millions of dollars of venture capital funding, startups are flocking to get products out to customers in under 20 minutes, but at what cost? WSJ's Eliot Brown breaks down the numbers and explains why this trend could have a short shelf life. Learn more about your ad choices. Visit megaphone.fm/adchoices