The Rise of the Minions

Minions, the yellow, pill-shaped sidekicks that debuted in the 2010 animated film “Despicable Me," have emerged as one of the best-known franchises in recent Hollywood history. WSJ’s Erich Schwartzel explains the mix of luck and strategy that made the Minions so successful. Further Reading: -How the Minions Became Hollywood’s Mightiest Franchise  Further Listening: -A Tale of Two Top Guns  Learn more about your ad choices. Visit megaphone.fm/adchoices