Why Amazon is Dialing Back Its Own Brands

Amazon tried to grow the sales of its private label brands, like AmazonBasics, by adding more products. But rather than juice sales, it’s created new headaches — especially with regulators. WSJ’s Dana Mattioli explains why Amazon is starting to scale back. Further Reading: - Amazon Scooped Up Data From Its Own Sellers to Launch Competing Products  - Amazon Has Been Slashing Private-Label Selection Amid Weak Sales  Further Listening: - ​​How Amazon Employees Used Sellers' Data Against Them  Learn more about your ad choices. Visit megaphone.fm/adchoices