From Preloved to Purpose: Holly’s Journey of Heart-Centered Leadership and Building Slow Love Knitwear
The Kiki Kirby Podcast - A podcast by Kiki Kirby

🎙️ The Kiki Kirby Podcast – Evolving in a Heart-Centered Way Episode Title: From Preloved to Purpose: Holly’s Journey of Heart-Centered Leadership and Building Slow Love Knitwear Lessons in Slow Fashion, Startup Growth & Creating with Care Welcome to the space where we evolve in a heart-centered way – a podcast filled with meaningful conversations designed to inspire you to love, grow, and take purposeful action in your life, health, and work. In Series 3, we explore Life, Work, and Careers — and the why behind what we do. In this inspiring episode, Kiki sits down with Holly von Bock, the founder of Slow Love Knitwear – a luxury, sustainable knitwear brand rooted in timeless style, care, and authenticity. Holly shares her journey from launching a preloved fashion platform during COVID to building a slow, ethical fashion brand that resonates deeply with heart-centred values. ˚ 💫 In this episode, we explore: ˚ Holly’s inspiring journey into ethical fashion and entrepreneurship ˚ The story and meaning behind the name Slow Love ˚ The challenges and beauty of building a brand rooted in slow fashion and sustainability ˚ The role of gut instinct, resilience, and creative self-teaching in growing a purpose-led business ˚ Heart-centred leadership and why it’s foundational to Holly’s life and work ˚ What “work” really means and how it connects to purpose and impact ˚ The emotional power of clothing and how a simple beanie can hold deep meaning ˚ 🧶 Slow Love Knitwear Highlights: ˚ Founded in Cirencester, UK – born from love of vintage knitwear ˚ Specialises in small, thoughtful drops using pure, natural fibres like wool and cotton, and merino ˚ Signature pieces include the beloved Feel-Good Jumpers ˚ Organic growth, no external funding, and deep customer connection across generations ˚ 💭 Key Takeaways: ˚ You don’t need to have it all figured out to start ˚ Building a business with heart is possible – and powerful ˚ Sustainability begins with intention, and slow is a strength ˚ Emotional connection to what we wear matters more than we think ˚ 🌿 Connect with Holly and Slow Love Knitwear: ˚ Website: slowloveknitwear.com ˚ Instagram: @theslowlove | @hollyvonbock ˚ TikTok: @theslowloveknitwear ˚ LinkedIn: Holly von Bock ˚ Podcast: Slow Love Unravelled ˚ YouTube: Slow Love Unravelled 🎧 Tune in to hear how Holly is weaving heart, purpose, and style into every stitch and how you too can live and work in a more intentional, heart-centred way. Connect with Kiki Linkedin: Kiki Stanton Kiki Kirby Coaching & Consultancy Websites: Coaching: www.kikikirbycoaching.com | Consultancy: www.kikikirbyconsultancy.com