Encore: Kinetic Enterprise: Humanizing B2B Experiences in a Digital World
The Kinetic Enterprise(tm): Built to Evolve, Presented by Deloitte - A podcast by Bonnie D. Graham
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B2B relationships are inherently complex, with buying cycles that can stretch for months, with multiple decision-makers and influencers along the way. High-value deals—and company reputations—are often on the line.