Behind the Scenes of a K-Beauty Launch

On today’s episode, Lauren discusses what goes into launching a new Korean beauty product. She talks through the process of making Jelly Ko’s latest product, Dewy Glaze Toner, and what took place in the 573 days from start to finish.    Access Today's Full Show Notes at: https://stylestory.com.au/blogs/podcast/behind-the-scenes-of-a-k-beauty-launch   CONNECT WITH ME Instagram: www.instagram.com/lauren.kbeauty Shop Kbeauty: www.stylestory.com.au Style Story’s Instagram: www.instagram.com/stylestory_kbeauty Jelly Ko’s Instagram: www.instagram.com/jellyko_official Facebook: www.facebook.com/stylestory.au Website: www.thekoreanbeautyshow.com Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup Pinterest: https://www.pinterest.com.au/stylestoryau Tik Tok: https://vt.tiktok.com/ZSaHUgHL/ Download Your Free Guide to K-Beauty: https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&g=SmUKy Episode Summary: The concept phase - deciding what to make and why  Cosmetic formulation - working with a cosmetic chemist Finalising the product - ingredients, colour, scent  Regulatory checks  Packaging a product  Container creation and stability testing  Box design and creation  Manufacturing sample sizes Transportation - moving products around the world See omnystudio.com/listener for privacy information.