Blanding in K-Beauty

Lauren discusses the issue of blanding in K-Beauty with more brands undergoing complete logo and design transformation in an attempt to modernise. But are they losing their creativity and uniqueness in the process?    Access Full Show Notes for This Episode: https://stylestory.com.au/blogs/podcast/blanding-in-kbeauty   CONNECT WITH ME My Instagram: www.instagram.com/lauren.kbeauty Shop Kbeauty: www.stylestory.com.au Style Story’s Instagram: www.instagram.com/stylestory_kbeauty Jelly Ko’s Instagram: www.instagram.com/jellyko_official Facebook: www.facebook.com/stylestory.au Website: www.thekoreanbeautyshow.com Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup Pinterest: https://www.pinterest.com.au/stylestoryau TOPICS COVERED  What is Blanding? Why Are K-Beauty Brands Blanding?  Why Blanding Is Not a Great Idea  K-Beauty Brands Who Have Had a Modern Makeover  Sulwhasoo  Innisfree Etude  Beauty of Joseon K-Beauty Brands That are Half / Half  COSRX  Brands that haven’t blanded Skinfood - still retains the unique brand identity that made it famous Banila Co - unfortunately their logo was blanded but the products themselves have stayed pretty true to the original brand identity and concept See omnystudio.com/listener for privacy information.