Why is K-Beauty So Popular?

Lauren explores some of the real reasons why K-Beauty is so popular, including Korea’s strength as a manufacturing hub, low barriers to entry in the local market, clever marketing and support from the Korean government. If you’re keen to hear a more in-depth analysis behind the regularly touted reasons for K-Beauty's popularity then tune in.    Access Full Show Notes For This Episode: https://stylestory.com.au/blogs/podcast/why-is-k-beauty-so-popular   CONNECT WITH ME My Instagram: www.instagram.com/lauren.kbeauty Shop Kbeauty: www.stylestory.com.au Style Story’s Instagram: www.instagram.com/stylestory_kbeauty Jelly Ko’s Instagram: www.instagram.com/jellyko_official Facebook: www.facebook.com/stylestory.au Website: www.thekoreanbeautyshow.com Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup Pinterest: https://www.pinterest.com.au/stylestoryau   EPISODE SUMMARY  Reasons usually given for why K-Beauty is so popular (innovation, design, quality, different ingredients, excellent price points)  What actually makes Korean beauty products stand out from others How Korea became so globally competitive in the field: Marketing  Manufacturing  Government support  Low barriers to entry Thinking globally See omnystudio.com/listener for privacy information.