007 How much should you spend on the ads for your launch?

If there's one question about Facebook ads that's guaranteed to get your palms sweating and strike fear into your bank balance, it's this....."How much should you spend?" What will you need to spend to hit that revenue goal you're dreaming of? How much should you spend getting people to your sales page? And if you've never run ads before, you might be wondering if you'll even get your money back....so are worried about spending anything at all! So how do you figure it all out? Well, I'm here to help. In this episode of The Launch Lab Podcast, we’re going to reverse engineer exactly what you need to spend on your ads to hit your goals and have a successful launch! So click play and let's start crunching your numbers!   [4:10] The one thing struggling online course creators forget to do when planning out their ads [5:55] How much do you need to spend to get the number of leads you require? [12:25] Do your numbers feel attainable or do they seem too big to reach? [14:50] How do you figure out your cost per lead? [17:30] How much can you spend per lead and still remain profitable?   Get the episode on the website: https://lizmelville.com/lab7   Ad spend calculator: https://lizmelville.com/lab7download   Join the Facebook Community https://lizmelville.com/group To help out the show: Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!