013 Is Video Really More Effective in a Facebook Ad?

Are video ads better than other kinds of ads....is a question I am often asked when people are wrestling with creating their Facebook ads and want them to perform as well as possible. While my answer may not be the direct “yes” that people might expect, there are lots of considerations to make before you go all in with video ads and choose to run them over static images! So, if you’ve been wondering whether or not you should be using video to connect with your audience, click play on this episode and join me as we dive deep on whether video really is better than other types of ads. And learn exactly why why video is so powerful, and how to ensure that your videos are as effective as they possibly can be!   [2:30] What are you trying to accomplish with your video ads? [3:30] Why is video so powerful? [7:00] How do you ensure that your video content will be high quality enough to capture people's attention? [8:50] What should you take into consideration before going all in with video ads? [12:30] In what instance is a video more effective than other mediums?   Join the Facebook Community https://lizmelville.com/group To help out the show: Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!