016 How much to spend on Facebook ads when you're just starting out

When you're just getting started with Facebook ads, deciding on a budget you feel comfortable with....but that will also give you results...can be a tricky decision! If this is something you've been wrestling with, then this episode is for you. I'm breaking down the most important factors affecting your decision on what to spend, including how Facebook determines the cost of your ads, how cost will differ based on the purpose of your ad.....and what you might need to spend just to test out your ads. So, click play and join me in the Lab!   [4:15] How do Facebook Ads actually work, and what influences the cost of running an ad? [7:35] How Facebook Ads differ from one another, and how it affects what you pay to get a result. [11:00] What amount would you be comfortable spending as an initial investment? [12:55] What is your objective for using Facebook Ads? [14:15] Is your business ready to start using Facebook Ads?   Register for the Training! www.lizmelville.com/training   Join the Facebook Community https://lizmelville.com/group To help out the show: Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!