LL036 How to Build an Online Business That Stands The Test of Time - with Karen Kissane

How do you make sure that your business is still around in ten years time? How do you ensure that your business not only has the resilience to stick around, but also to fund the lifestyle you want to live? Today I am joined by an amazing lady, who is also fast becoming a good friend Karen Kissane.  And in this episode we're diving into how you set up a business that will truly stand the test of time AND compliment the life you aspire to have! We get into quite a few fun and fascinating topics including why many entrepreneurs struggle to build sustainable sales in their business, why some offers get customers buying while others get crickets, and how to get people showing up once you have the strategy mapped out and the offer created! If you’ve been struggling with overwhelm and wondering what your next move should be, you could find your solution right here. This episode covers a lot of ground. You may need to listen twice to get it all!   [6:30] You can’t have an amazing business and have a chaotic life. [10:00] Why don’t people start businesses that last? Where do business owners go wrong? [15:05] Is the lack of strategy and planning a result of the barrier to entry to online business being so low? [23:40] How do people figure out the difference between an offer and a GREAT offer that people want to buy? [27:35] How integral is your offer to the core operation of your business? [33:15] How to avoid diluting your message and ensure your potential customers understand the outcome you provide! [36:20] Once you have the fundamentals figured out, where do you show up to get people to your offer?   Be the first to get details of my 8 week, group coaching program, LAUNCHED! https://lizmelvlle.com/launched   Karen’s Offer Creation Template: https://www.thesmartwomansbusinesshub.com/offerin60   Karen’s social links:   https://www.karenkissanecoaching.com   https://www.facebook.com/groups/thesmartwomansbusinesshub   https://www.Instagram.com/karenkissanecoaching   https://www.linkedin.com/karenkissane   Join the Facebook Community https://lizmelville.com/group To help out the show: Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!