#40 Challenging the smartphone industry with HMD Global CMO Lars Silberbauer

HMD Global is the manufacturer behind Nokia phones. We talked with CMO Lars Silberbauer about the "dumbphone" trend, HMD's unique approach to sustainability, how they compete against the likes of Apple and Samsung, and more. Learn more: https://generogrowth.com/ https://www.hmdglobal.com/ https://www.linkedin.com/in/larssilberbauer (0:00) Introduction (0:45) Joining HMD (5:24) Nokia’s brand power and cultural significance (8:57) Feature phones vs smartphones (10:33) Turning HMD into a house of brands (13:15) Why leaders must get their hands dirty with AI (20:47) Understanding trends and markets around the world (25:32) Avoiding analysis paralysis (27:55) HMD’s unique approach to sustainability (35:12) Manufacturing in Europe (40:57) Measuring marketing performance