#42 How Boxbollen grew to $30 million and became a global sensation

Learn more: ⁠https://generogrowth.com https://boxbollen.com https://www.linkedin.com/in/jacoberiksson/ https://www.linkedin.com/in/victor-eriksson-019846a0/(0:57) Working together as brothers(6:35) How Boxbollen got started(13:45) Partnering with A-list celebrities(20:29) Placing big bets(23:22) Boxbollen’s growth playbook(25:59) Growing profitably(30:20) Building a lean and efficient team(34:40) Dealing with competitors and scammers(37:20) New markets, product launches, selling the company?