#43: From 0 to 100 million euro with Matsmart co-founder Karl Andersson

Matsmart is an online grocery store that has helped save over 65,000 tons of food from going to waste. We talked with co-founder Karl Andersson about the company's journey to 100 million euros in revenue. Learn more: https://generogrowth.com https://www.motatos.com https://www.linkedin.com/in/karlan (0:00) Introduction (1:04) How a batch of Christmas soda led to Matsmart (8:10) The problem of food waste (10:40) Customer behaviors and creating a new category (17:35) Building the Matsmart brand (27:38) Expanding outside of Sweden (33:45) Quick-commerce and the evolving food e-commerce space (38:13) Getting to profitability (42:15) Raising 200 million euros in funding (48:05) What does the future hold for Karl and Matsmart?