Basic Principles of Marketing in Alignment with the Law

Do you know if your social media giveaway is in compliance with FTC guidelines? As a consumer, do you know if the speaker is making claims independently or if they are acting on the advertiser’s behalf? In this episode, our host Lauren breaks down 2 basic principles that apply to all types of advertising! Taking time to stand in your consumer’s shoes is one of the best things you can do to make sure your message and claims are clear and easy to understand. Tune in for the breakdown of what marketing laws apply to the ways you are advertising your business, and to become a more informed consumer yourself! 00:50 What two principles of advertising law apply to all types of advertising? 02:00 Podcast review highlight! 02:40 How can advertisers make sure they are making claims they can support? 04:50 Is it clear whether speakers are acting independently or on the advertiser’s behalf? 06:00 How to know if statements are sponsored by the advertiser? 08:45 Who is responsible for statements made about your brand (even if it’s on social media)? 10:00 What disclosures are required by the Federal Trade Commission (aka FTC)? 11:50 How do these laws apply to giveaways on social media? 13:00 Best practices for compliance with FTC on sponsored social media posts! ……………………………………….. Work with Lauren Boyd: https://www.guidemybusiness.co/book-a-consultation  Connect with Lauren on Instagram: @thelaurenboyd https://www.instagram.com/thelaurenboyd/  Join the “Guide My Community” Facebook Group: https://www.facebook.com/groups/guidemycommunity