Impact of Affiliates vs. Influencers with Becca Booker

Is influencer or affiliate marketing a good fit for your business? In this episode, our host Lauren Boyd is joined by social media master Becca Booker! Becca is the founder of Homemade Social, a social media agency specializing in social, digital, and influencer campaigns for lifestyle brands. Tune in for a breakdown of the differences between working with affiliates vs influencers, how the two overlap, and some tips for choosing the right partnership for you and your business! 03:00 What types of businesses should consider affiliate marketing? 05:00 How does affiliate marketing work? 08:20 How is influencer marketing different from an affiliate? 12:00 From an influencer standpoint which is better, affiliate or influencer marketing? 13:00 What should businesses look for when finding a good influencer partnership? 15:15 How do businesses you work with specify what they want the influencer to post? 17:00 What if a partnership with an influencer doesn’t work out the way you want? 18:10 What has inspired you to find alignment in your purpose as an entrepreneur?   Follow along with Becca on Instagram: @Bbooks https://www.instagram.com/bbooks/?hl=en Follow Becca’s agency on Instagram: @homemadesocial_ https://www.instagram.com/homemadesocial_/?hl=en Check out Episode 35 mentioned in today’s episode:   Basic Principles of Marketing in Alignment with the Law https://legallyaligned.libsyn.com/basic-principles-of-marketing-in-alignment-with-the-law ……………………………………….. Work with Lauren Boyd: https://www.guidemybusiness.co/book-a-consultation  Connect with Lauren on Instagram: @thelaurenboyd https://www.instagram.com/thelaurenboyd/  Join the “Guide My Community” Facebook Group: https://www.facebook.com/groups/guidemycommunity