Important Reminders Before You Start Your Business

Welcome to the first episode of I’ll Make This Brief! I’m joined by Louise Hipperson, founder of The Finance Agency, to pull back the curtain on what it’s like to be an entrepreneur. We share our two very different approaches to exiting the corporate world and what our biggest challenges have been during this transition. We touch on outsourcing, embracing hustle seasons, and getting out of the comparison cycle. We also discuss different ways to create community and highlight the importance of making connections with people outside of your industry.    IN THIS EPISODE, WE TALK ABOUT: Giving yourself permission to evolve  Discovering your zone of genius and paving the path for your team  The biggest thing that I’ve struggled with in business since becoming a mom  Why I don’t follow a ton of people in my industry on social media  What people don’t tell you about “passive” income    RESOURCES Essentialism: The Disciplined Pursuit of Less by Greg McKeown  Traction: Get a Grip on Your Business by Gino Wickman   Majka The Foggy Dog     CONNECT WITH LOUISE Follow Louise: @a_wild_lou_appeared  Follow The Finance Agency: @the_finance_agency  Learn more about The Finance Agency: thefinanceagencyllc.com    CONNECT WITH LAUREN Follow Lauren: @thelaurenboyd Join the waitlist for HR app, Quinn Follow Guide My Business: @guidemybusiness   EPISODE HIGHLIGHTS ( 0:44 ) Welcome to I’ll Make This Brief! Today, Lauren and Louise are talking about what mainstream media doesn’t tell you about entrepreneurism.  ( 1:30 ) Lauren and Louise highlight books that they’ve read recently.  ( 3:57 ) Lauren and Louise talk about small businesses that they’ve been loving lately.  ( 9:19 ) Lauren asks Louise, “So, Lou, tell me your story of leaving corporate.” ( 10:57 ) Lauren explains how she left her corporate job.  ( 13:59 ) Louise talks about what has surprised her the most about the transition from corporate to business owner.  ( 18:33 ) Lauren says, “It takes more work than you realize to start a business.” ( 22:54 ) Lauren says, “Allow yourself to have seasons of business where you don't need to feel shame over the fact that you're putting in as many hours as you did at corporate.” ( 26:15 ) Louise and Lauren talk about how they minimize cycles of comparison.  ( 32:12 ) Lauren and Louise talk about finding a community that you can really plug in and being honest with.