Own Your Brand: Intellectual Property Explained

We’re diving into a new Own Your Brand series and it’s all about Intellectual Property! What exactly is intellectual property, why and how do we protect it? In this episode, we’re talking about patents, trademarks, and copyrights! Our hope is that you walk away with a basic understanding of what each of them protects and when each of them are appropriate for you to put in place in different areas of your business! Tune in for Intellectual Property 101, and to learn more about our upcoming workshop that will dive in even deeper!   01:00 What will we be covering in this new month’s series? 03:00 What is intellectual property? 04:20 Let’s talk about patents! 05:50 Examples of things you should have trademarked. 08:00 How to protect your trademark. 10:15 How can I check if something is already trademarked? 12:20 What does a copyright protect? 16:00 Don’t miss the upcoming workshop! Text WORKSHOP to (844) 928-1095 to sign up for the Own Your Brand Workshop   ....................   Work with Guide My Business   Connect with Lauren on Instagram | @thelaurenboyd   Join the our Facebook Community