Sophia Amoruso cites this as One of Her Most Expensive Mistakes

If you’re listening to this podcast we know at least one thing about you...YOU have big ideas! A big vision that is worth the work you are putting into making your vision a reality. In this episode, Lauren is sharing a big lesson learned from a mistake the founder of Girl Boss and Nasty Gal made when trademarking one of her brands. Trademarking is a way to advocate a protect that vision you are putting your time, money, and effort into creating! As you are building your brand, what are some products and services you envision having in the future? Tune into this episode, and register for our upcoming FREE Own Your Brand Workshop to learn how you can avoid the mistake Sophia did, “selling the soul” of her brand, and losing time and money in the process.   01:00 Yes, the founder of Girl Boss and Nasty Gal makes mistakes too. 02:00 The start of her Trademark journey for #Girl Boss. 04:00 How Sophia’s compromise with a big brand ended up being her most expensive mistake in more ways than one! 05:30 Trademarking is advocating for your vision and the brand you’re working hard to create. 06:15 What other products or services do you envision having in the future? 09:20 Register for our upcoming FREE Own Your Brand Workshop! Text WORKSHOP to (844) 928-1095 to sign up for the Own Your Brand Workshop   ....................   Work with Guide My Business   Connect with Lauren on Instagram | @thelaurenboyd   Join the our Facebook Community