Why Your Business Deserves PR in 2021 with Des Dickerson

What should business owners focus on going into the new year? To answer that question, our host Lauren is joined on the podcast by friend and Marketing Guru Destinee Dickerson! Des is the co-founder of Creative Label, a full-service Public Relations Agency. In this episode, we dive into (yes you guessed it) PR! From influencer marketing strategy, to how to pitch yourself, Des breaks down marketing and PR so you can take your business to the next level in 2021. 01:05 Would you consider a podcast a form of Public Relations (aka PR)? 02:20 What exactly is PR, and how can we use it to support our businesses? 05:20 How would you pitch yourself to be a guest on other podcasts? 08:20 The email breakdown to authentically pitching yourself! 11:20 Are influencer and affiliate marketing also PR? 13:10 Are there different strategies working with a micro-influencer vs an influencer with a large audience? 14:10 What is affiliate marketing?  16:00 What is the first thing business owners should focus on in 2021? 20:20 What has inspired you this week?   Follow Des on Instagram @itsurdestinee And her PR Agency Creative Label @creative.label   50% Flash Sale Use code: Rudolph50 ……………………………………….. Work with Lauren Ruiz: https://www.guidemybusiness.co/book-a-consultation  Connect with Lauren on Instagram: @thelaurenruiz https://www.instagram.com/thelaurenruiz/  Join the “Guide My Community” Facebook Group: https://www.facebook.com/groups/guidemycommunity