The Power of Persuasion and Influence in L&D with Dr Keith O'Brien
The L&D Challenges Podcast - A podcast by Assemble You - Tuesdays
![](https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/58/50/5e/58505e92-45d1-ef20-8361-38b4fe8ec774/mza_14397339412553328005.jpg/300x300bb-75.jpg)
Categories:
In this fascinating interview, Adam speaks with Dr Keith O'Brian, Director of Consulting at Influence at Work, about how to use persuasion and influence at work in a learning and development context.Keith currently leads a team of behavioural scientists to create innovative solutions that change behaviour and achieve organisational objectives. He is an expert in designing persuasive technology to change minds and behaviour, spanning 8+ years in tech and digital products.In this episode, they discuss:The six principles of persuasion from Robert Cialdini.Differences between learning cultures and action cultures in L&D.The need for leadership buy-in and psychological safety when creating a learning culture.Keith gives practical tips on how to use persuasion and influence effectively in L&D. If you are looking to influence, inspire and move others to take action, this is a must-listen-to episode.Connect on LinkedIn: https://www.linkedin.com/in/keithmobrien/Influence at Work: https://influenceatwork.co.uk/