Leader Weekends: How to be a CEO (Marvin's Magic)

Marvin Berglas founded Marvin's Magic in the UK 35 years ago. It's now in 60 international markets. This is a bonus episode cut down from our How to be a CEO podcast, to listen to the full episode click here.In this episode:The story of how they got into FAO Schwarz in New York’s Rockefeller PlazaTheir role in innovating "retail theatre" and experiential shopping How QVC and TV shopping revolutionised their business modelFor the latest business news head to www.standard.co.uk/business Hosted on Acast. See acast.com/privacy for more information.