Time Traveling Stories with Geoff Thatcher
The Leadership Hacker Podcast - A podcast by Steve Rush | The Leadership Hacker

Geoff Thatcher is the CEO of Creative principals, providing creative leadership for brand experiences, museums, visitor centres and attractions. He is the author of the CEO’s Time Machine and a TEDx Speaker. In this show, discover: The power of experience through story The correlation between stories and leadership What the CEO’s Time Machine can do for you How note taking can lead to creating great stories Follow us and explore our social media tribe from our Website: https://leadership-hacker.com Music: " Upbeat Party " by Scott Holmes courtesy of the Free Music Archive FMA Transcript: Thanks to Jermaine Pinto at JRP Transcribing for being our Partner. Contact Jermaine via LinkedIn or via his site JRP Transcribing Services Learn more about Geoff Thatcher here: Instagram: @geoffthatcher Geoff on LinkedIn Twitter: @geoffthatcher The Book web site is www.ceotimemachine.com Creative Principles: https://www.creativeprincipals.com Full Podcast Transcript Below. ----more---- Steve Rush: Some call me Steve, dad, husband or friend. Others might call me boss, coach or mentor. Today you can call me The Leadership Hacker. Thanks for listening in. I really appreciate it. My job as the leadership hacker is to hack into the minds, experiences, habits and learning of great leaders, C-Suite executives, authors and development experts so that I can assist you developing your understanding and awareness of leadership. I am Steve Rush and I am your host today. I am the author of Leadership Cake. I am a transformation consultant and leadership coach. I cannot wait to start sharing all things leadership with you. Today's special guest is Geoff Thatcher. He is an experienced creative director who excelled at leading projects from concept to reality. He is the CEO of Creative Principles and he is the author of The CEO's Time Machine. But before we get a chance to speak with Geoff, it is The Leadership Hacker News. The Leadership Hacker News Steve Rush: Ever wondered why you can get captivated listening to a leader who tells a great story? The history of storytelling dates back many thousands of years ago when we lived in caves where we used to use pigment to paint on our walls with our hands before we could speak. Then when we could start to communicate using our verbal communication; we used to create stories and myths while sitting around campfires in order to inspire people and let people know what was going on in our world. The ancient Greeks then carved their language into walls to tell how history was evolving for them. Generations and cultures grew and developed. Routines and rituals were turned into stories. Legends were created, and legacies were left behind for generations to pass on. English writer and actor William Shakespeare wrote 37 plays in the 16th century. Shakespeare was a huge influence on storytelling because of his ability to really transform our language into stuff that we even use today. So how can stories help us as leaders? Well, storytelling is a key leadership technique because of its quick, powerful, energizing, and collaborative approach to persuading and entertaining people. It also helps us make an emotional connection. Yeah, of course, stories have to be authentic and make sense because if not, they become fables and folklore, then you also don't get buy in. If through story you create that emotional connectivity, you will also create buy-in with your audience. So we may have replaced our medium of campfires with social media and high tech video conferencing, so the next time you are communicating a key message, think about how stories can bring it to life. There is an old Native American proverb I love and want to share with you: Tell me the facts and I will learn, tell me the truth and I will believe, but tell me a story and it will live in my heart forever. That has been our Leadership Hacker News. If you have any insights, information or stuff that, you would just like ou