What is your what? with Steve Olsher

Steve Olsher has been an entrepreneur for over 30 years; he's a speaker, coach, Founder and Editor in Chief of Podcast Magazine. Steve is also the original founder of liquor.com. To boot he hosts the top-rated podcast, Reinvention Radio. In this episode you can learn: How to distinguish your what from your why. The four paths to “What” How and why you should re-invent yourself The importance of growing and expanding the vision of the team   Join our Tribe at https://leadership-hacker.com Music: " Upbeat Party " by Scott Holmes courtesy of the Free Music Archive FMA Transcript: Thanks to Jermaine Pinto at JRP Transcribing for being our Partner. Contact Jermaine via LinkedIn or via his site JRP Transcribing Services Find out more about Steve below: Steve’s Website https://steveolsher.com What is your what (Book) Steve on LinkedIn https://www.linkedin.com/in/steveolsher/ Steve on Instagram https://www.instagram.com/steveolsher/ Steve on Twitter https://twitter.com/steveolsher ----more---- Full Transcript Below   Steve Rush: Some call me Steve, dad, husband or friend. Others might call me boss, coach or mentor. Today you can call me The Leadership Hacker.   Thanks for listening in. I really appreciate it. My job as the leadership hacker is to hack into the minds, experiences, habits and learning of great leaders, C-Suite executives, authors and development experts so that I can assist you developing your understanding and awareness of leadership. I am Steve Rush and I am your host today. I am the author of Leadership Cake. I am a transformation consultant and leadership coach. I cannot wait to start sharing all things leadership with you.   Our special guest on today's show is Steve Olsher. He's known as the world's foremost reinvention expert. He's an award-winning author of What Is Your What? He's a 30 plus year entrepreneur. Having founded many businesses, including being the editor in chief of Podcasts Magazine, stick around to the end of today's show and find out how you can unlock our lifetimes free subscription of podcasts magazine. But before we get a chance to speak with Steve, it's The Leadership Hacker News. The Leadership Hacker News   Steve Rush: In the news today we're going to explore what sets entrepreneurs apart from the rest. I've had the pleasure of working alongside some of the world's best entrepreneurs. And during the podcast, I've interviewed dozens and dozens of world-class top entrepreneurs. And here's my top five things that I think sets them apart.   Number one, they all have a really clear vision and they stick to it. Dr. David Lennon, who's the co-founder of Tibor Health said there are two reasons why this is important. One, you must be able to communicate the value of your vision to your team in order to keep them focused, enthusiastic and on task. And two, you must be able to clearly and concisely articulate your vision so that you can attract capital and drive investment into your business too.   Two, build a brand. These days, personal branding, isn't just for celebrities. And it’s there to help everybody, including entrepreneurs stand out in a competitive market. The most recognizable brands that you will notice come with traits that most people can identify with. Adrian Fisher, who's a CEO of Property Simple said, “Think about Apple, clean lines of aesthetic and cutting-edge technology, or the nostalgia that comes with a can of Coca-Cola classic. A well-crafted personal brand has exactly the same presence and it's helped drive my business faster forward.” So, having a clear social media presence and blogging a really good places to start building your own personal brand. Three, most successful entrepreneurs are driven by a desire to solve real problems and create concrete value for their customers. Now, this might seem obvious, but with the hype that's around fundraising and seed funding and creating grand visions for global domination, this is often unfortunately forgotten. Jesse Nie