[003] How to Start Building a Strong Leadership Brand in 2020

You’ve no doubt heard of personal branding. Emerging leaders need something stronger than that. They need to build a leadership brand so they can be recognised as somebody with leadership potential. When you’re aiming for a leadership position, you need to package and market yourself as a leader. How do you do that? How do you create a leadership brand? There are a number of touch points you need to think about. These are the points from which your audience will gather clues or information ab...