EP 41 Why surge capacity matters in a crisis - the Centerpoint Energy Houston story

Send us a text One of the key tenets of crisis planning is having a surge capacity that allows you to scale up your available resources when a crisis strikes. Most companies struggle with this over time, as it can be costly to keep a PR firm or other resources on retainer. Budget cycles make this expense hard to justify, especially if your firm hasn't suffered a major crisis. In this episode, we delve into the very public failures of one company - Centerpoint Energy - to maintain...