EP 8 Best practices in Liaison and PIO: A Conversation with Sam Sacco

Send us a textOn this episode, Tom and Marc chat with Sam Sacco of Strategy and Communications, a public affairs and crisis firm based in Oakland, CA. We discuss best practices for effectively managing the liaison and public information officer roles within a crisis response. We start with a general discussion of PIO and Liaison from our experiences during the Deepwater Horizon oil spill incident, later addressing best practices for navigating the approval process, which is where ...