How To Sell Agile To Your Customers

How do you sell Agile to your customer?"One of our biggest customers preferred the traditional way of doing projects. This boiled down to writing a massive requirement document, estimating the hours the work, and translating that to a fixed budget. We would then set a deadline and get to work."And this is understandable. From the perspective of the customer, this gives them the guarantees on budget, date, and scope they need to sell the work internally and to their own management, who in turn...