Advertising on the big screen is a big deal in the streaming era

Pay-TV may be in decline, but the TV screen remains a valuable piece of real estate for advertisers as more and more premium content gets pulled into various ad-supported streaming apps and direct-to-consumer (DTC) services. It's a trend not lost on FreeWheel, the ad-tech specialist that Comcast acquired in 2014. Hosted on Acast. See acast.com/privacy for more information.