How to Write a Compelling LinkedIn About Section for Your Personal Brand that Grabs People's Attention

Does your LinkedIn About Section need a refresh? If you haven't updated this section lately, it's time to give it a revisit and update yours to be more personalized and humanized to connect with your ideal audiences. IN THIS EPISODE: It's so hard to write your own section, but the high-level tips to give you a head start. As always we dish out the real deal strategies, insightful tactics, and actionable tips so you can take action to "build your brand and business for good on LinkedIn. ABOUT US Michelle B. Griffin is an international personal branding and PR strategist who has devoted her career to connecting people, growing communities, and building brands. Through her personal branding consultancy, BRANDthority, she equips subject-matter experts with the training they need to increase their visibility and enhance their reputation while making an impact and profiting from their expertise. She is a frequent speaker, guest contributor, and host of a personal branding podcast with clients and listeners across the globe. LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Website: https://michellebgriffin.com/ Join Michelle's free LinkedIn Community, The #365 Creators Michelle J. Raymond is a globally recognized expert on LinkedIn Company Pages and Business Growth Strategist. Through her company Good Trading Co. she shares her 15+ years of sales and almost 10 years of social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their business. LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/ Website: https://goodtradingco.com.au/ Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. ABOUT THE SHOW The LinkedIn Branding Show by #MichelleSquared, aka Michelle B. Griffin and Michelle J. Raymond, is the podcast for women entrepreneurs, experts, and small business owners to rise up and stand as they build their personal brands and business brands on LinkedIn. THE BACKSTORY We met on LinkedIn through the power of commenting in December 2020. Together we have supported each other with our complementary skills and knowledge to rise up on LinkedIn and in our own businesses. We both quickly realized that the “Power of Michelle Squared” was a force that would propel our business success more than what was possible on our own. We wanted to create a space for women and for women as a tribute to that as we both wish to pay it forward. Creating a community of powerful and amazing women entrepreneurs, experts, and business owners who are looking to attract ideal clients and business opportunities through personal and business branding on LinkedIn. Learn more at MichelleSquared.com TRANSCRIPT TRANSCRIPT LINKS Michelle B. Griffin's article: 6 Tips to Write a LinkedIn About Section that Instantly Attracts Clients Follow The LinkedIn Branding Show Page for exclusive news, updates, and announcements.