Mastering the Art of the Social Hook and Grabbing Attention with Melissa Rosenthal

Melissa Rosenthal has spent her career mastering the art of attention—from crafting viral hooks at BuzzFeed, to breaking LinkedIn video at Cheddar, to turning ClickUp’s employees into organic LinkedIn powerhouses. Now, as CEO of Outlever, she’s helping B2B brands rethink how they create content that actually drives impact. In this episode, Melissa shares her playbook for LinkedIn success—including why clickbait kills trust, video builds relationships, and engagement isn’t the goal—business im...