04 - Atif Bin Arif - Why it's a great time for entrepreneurs in Pakistan

Atif is the creative brain behind Super Savari Express, a tour operator that focused on taking pride in our country, and went viral in the process. He talks about the challenges he faced, the problems with human capital, the future of the tourism industry (with his latest start-up, Ghumo.pk), and why he believes now is a great time to be an entrepreneur in Pakistan.  Our conversation was eye-opening, and provides an optimistic outlook on business in Pakistan.