Localization News: Sexist Machine Translation, IKEA's Clever Mistake #5

Localization News is here to report on: Why are some MT engines sexist • A recent translation mistake from IKEA... or was it a mistake? • How culture and context matter for translation. We also talked about the DTP process, swear words, and personalities. Totally in the context of localization :) Localization news was brought to you by Vera Richards (Akorbi), Ilan Bloch (Baguette), and me (Andrej Zito). Casual and authentic chat with little to no editing. Sources: The Conversation - https://theconversation.com/amp/ai-could-be-a-force-for-good-but-were-currently-heading-for-a-darker-future-124941 AdWeek - https://www-adweek-com.cdn.ampproject.org/c/s/www.adweek.com/retail/did-ikea-just-make-a-huge-translation-error-or-a-hilariously-clever-ad/amp/ Slator - https://slator.com/academia/new-research-do-translation-equivalents-really-mean-the-same-thing/ Thank you for listening and enjoy :)