Understanding the Indian Market | Startup Lang #10

India has 22 official languages and 637 million Internet users, according to a report from KPMG. You can't expect to dominate the Indian market with English and Hindi localization only. Learn about the 4 digital user profiles and their language preferences. How to start testing the waters of Tamil, Bengali or Telugu? 

More topics: the next level of localization in consumer markets, an article from Harvard Business Review. A new startup Lang, coming straight out of Y Combinator, is here to make continuous localization easy for engineers. Are we going to start localizing podcasts?

This is episode #10 of my speaking practice, also known as the Localization Podcast :) #localization and #translation news across social media delivered to you by the power of my voice.

Sources:
Slator - https://slator.com/
Harvard Business Review - https://hbr.org/2006/04/localization-the-revolution-in-consumer-markets
Polish Localisation blog - https://www.polishlocalisation.com/why-localizing-podcasts-can-be-a-good-idea-to-reach-out-to-the-international-audience/

Enjoy!