Sam Knowles | How to persuade and engage people with data storytelling (+ WTF is data storytelling)

In the middle of delivering the report, he noticed that not only was she not really paying attention, but she was also playing Yahtzee on her phone. How did he know she was playing Yahtzee? The phone screen was reflected in her glasses.  There could not be a surer sign that the data was not connecting and was less interesting than a phone game of Yahtzee. Hear the full version of this story and a few more in this new episode of Speaking Influence which is about influencing with data stories with professional data storyteller Sam Knowles.In this episode:How to present data in an interesting and engaging wayWhat Sam did to annoy Naomi Klein in the 2nd edition of 'No Logo'Why we're all in the persuading businessWhy data can be persuasive with data storiesHow too much data works against youHow the BeeGees have saved many lives and continue to do soWhy you must gauge your audience's data toleranceSam is the author of Narrative by Numbers and How to be insightful and is currently finishing his next book which will be called Asking Smarter Questions. He is one of the hosts of The Small Data Forum Podcast. His business is called Insight Agents and you can connect with Sam on LinkedIn.Did you enjoy the show? Did you learn anything new or useful? If you did, then the best way to show your appreciation is by sharing the show to your online network. Tag me and I'll give you a shout out on an upcoming episode. Leave a review and I'll read it out on the show.Of course, if you REALLY liked it, you're welcome to support the show financially too using the link below.Support the show (https://speakinginfluence.supercast.tech/)Mentioned in this episode:Podfluence WeeklyJoin us for the official Podfluence Weekly newsletter https://present-influence.ck.page or Subscribe on LinkedIn https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6882642444815519744