S02 E06: Jeff Carvalho, Co-Founder of Highsnobiety

Highsnobiety co-founder Jeff Carvalho talks with The Luxury Item's Scott Kerr about how streetwear and sneakers have not only infiltrated luxury fashion, but became it. Carvalho discusses Highsnobiety's recent capsule collection with H&M, the luxury industry's retreat from tailored menswear back to streetwear due to the pandemic, the history of luxury's love affair with street fashion, and how the Highsnobiety business model and content have evolved since it launched in 2005 as a niche sneaker blog. Plus: Why achieving cultural credibility is a must for today's young luxury consumers Featuring: Jeff Carvalho, Co-Founder of Highsnobiety Host: Scott Kerr (@scott_kerr), founder & president of Silvertone Consulting About Silvertone Consulting: Silvertone Consulting is a brand strategy firm that helps companies build go-to brands in changing times. Follow Us: Twitter @theluxuryitem Email: [email protected] Newsletter: brilliantcut.substack.com