Bridging the gap

Alice Swift believes that farmers can benefit from opportunities that come from building closer relationships with retailers. Having worked in the dairy and beef sectors for over 20 years, it is her experience and expertise in bridging the gap between farmers and retailers that drives her continued passion working to support the agriculture industry.     Growing up on a hill farm in North East England, Alice developed a deep-seated desire to work with and support farmers through her career in agriculture. It was the experiences during her degree course and placement year that catapulted her into the world of corporate business, working for supermarket giants Tesco and Sainsbury’s.   In this episode, we discuss:  the benefits of using and applying data when assessing practises on farm,  how brand protection affects consumer trust, and the role farmers play in this,  starting a new venture! Listen in to hear Alice’s thoughts on communication, cows and coffee!