Tell it like it is

Dairy market analyst Chris Walkland believes in speaking his mind. As a consummate communicator, he believes that sharing opinions with others should be done with diplomacy, confidence and a thorough understanding of the topic. Chris soon recognised that his passion for communicating could be channelled into supporting the dairy industry, by bringing to data to life and explaining the relevance to UK dairy farmers. Data analysis could be for many a 'dry' topic; to avoid this, Chris adds his own flamboyant style and storytelling, which extends to his choice of clothing at public events. In this episode, we discuss: key skills to be an effective communicator, the future of dairy journalism, coffee or tea?! Listen in to hear Chris's thoughts on communication, cows and coffee!