Time to take stock?

Amy Jackson has worked in agriculture and farming for over 35 years, specialising in crisis management and public relations support of high profile stories such as horsemeat and 'megafarms'. She recently explored the issues around public perceptions of dairy farming, completing a PhD from the University of Nottingham’s Vet School. In this episode, Amy talks about: creating better connections with the public reducing reliance on education alone listening to understand how people form opinions Listen in to discover Amy's thoughts on communication, cows and coffee!