The MadTech Daily: Roblox adds ads; TikTok Gets Taylor Swift Back

The MadTech Podcast - A podcast by ExchangeWire

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Business Technology

On today's MadTech Daily: Roblox adds new ad formats, UMG and TikTok strike a new licensing deal which sees Taylor Swift and Billie Eilish return to the platform, and WARC report that social media is now the largest global channel by adspend.