006 | Hunting Bars: how to start selling a new Drinks Brand in a city | Part 1/2 of the Interview with Mike McGrail from the Drinks Noise Podcast (Edinburgh, UK)

In this episode, Chris Maffeo spoke to Mike McGrail, host of ⁠⁠Drinks Noise Podcast⁠⁠ and Digital Marketing Controller at Whyte & Mackay. They spoke about the importance of On-trade as a channel to build brands. They focused on how you create demand for your new brand, how to select the right bars to sell to and what are the first steps to sell the first bottle. They closed by talking about building a relationship with all the links of the bar from the bar back up the owner in a bottom-up way as they all play a role in the decision-making process. I hope you enjoy the conversation. Share it with friends, click follow and rate it if you liked it. About the Host: ⁠⁠⁠Mike McGrail About the Interviewee: ⁠⁠⁠Chris Maffeo⁠⁠