Creating content that your customers need is more important than creating "SEO content" - with Martin Huntbatch

Martin and David discuss how creating content that your customers need is more important than creating "SEO content".Discussion points include:How do you define SEO content in 2023?Can you not do both at the same time?What if there is no keyword volume for the content that your customers need?What is your current content creation process?How do you measure success?