Focus on different audiences to attract different links - with Isa Lavahun

Isa and David discuss:As Google loves a backlink profile with referring domains, focus on content that tells your story in a way that connects with untapped audiencesTalking points include:- How do you connect with untapped audiences?- How do you target the most appropriate untapped audience?- Why focus on content that tells your story?- How does this build backlinks?