Ep 420: Starting with Relationships with Makeda Smith of Sio Ceramics

Send us a textA lot of business advice talks about needing to find your ideal customer. That hypothetical person that you need to understand inside and out - from what stores they shop at to what value system they use to view the world. And while this is important, what most of that business advice does not tell you is that it is nearly impossible to figure out who your ideal customer is without first actually putting yourself out there and trying to sell your work. But of course, there’s a h...