Reputation Management: Broadcast & Media

The Marketing Brief - A podcast by Becca Grieb

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In episode 12 we are chatting with Matthew Gutsch, Public Relations, Outreach and Media Manager at Statistics Canada. Matt is a broadcast and media pro, which is why he is joining us on today’s episode to chat about what it takes to manage your brand’s reputation and why this matters more now than ever. We’re covering topics like building relationships with external stakeholders, raising a company's profile through external relations, and broadcast and media’s role in reputation management. You can connect with Matthew Gutsch on LinkedIn.