Strategic Communications: Planning for 2021 and Beyond

In episode six we are chatting with Jennifer Pascoe, Executive Director of Strategic Communications and University Relations at the University of Alberta. We’re covering topics and answering questions like what is strategic communications? Why should this be a priority for businesses in 2021 and beyond? How has our emerging digital world changed the field of strategic communications? We’re going to dive into Jen’s career and get the scoop on how and when to develop a strategic communications plan. You can connect with Jen on LinkedIn, Instagram and Twitter @justjenniferpascoe