Welcome to The Marketing Brief

The Marketing Brief is a podcast for business leaders, marketing experts, and entrepreneurs wearing many hats (small biz owners, we see you). Hosted by Becca Grieb, award-winning digital marketing and communications pro, each episode will feature a conversation and case study with a business bad-ass. We’ll dive into the challenges, successes, marketing tools and tactics that helped to achieve success within their business strategy. The goal? To bring proven, real-life marketing solutions to you for immediate implementation into your day-to-day processes and strategies. Becca Grieb is an award-winning public relations and digital marketing professional with over a decade of experience in developing and executing communication strategies. She is passionate about storytelling, branding and business growth strategies. Her experience spans a variety of industries including fashion, technology, food and beverage, and fitness. Becca has spearheaded the development of many digital strategies for brands across North America including the development of a digital strategy for one of Canada’s largest software companies. She has served as a trusted advisor to social communities, PR teams and management executives. Becca founded BG Communications in 2012, received a nationwide Top 30 Under 30 award in 2013 and has been teaching digital marketing to college students and instructors since 2015. She is a published author and is an active blogger with a strong following. Becca holds a MA in Communications and Technology from the University of Alberta. Becca lives in Waterloo, Ontario. You can learn more about becca and her work at beccagrieb.com and bgmarcom.com.