S2E03: “From Strategy to Execution: The Importance of Actionability”, with Mathieu Badard, Vice President & General Manager, Joint Replacement, Europe at Stryker

In this new episode of The Marketing Consultation, we are joined by Mathieu Badard, a seasoned leader in the healthcare industry, who currently serves as the Vice President & General Manager for Joint Replacement, Europe at Stryker. Mathieu's journey is one of continuous learning and adaptation. In our conversation, he shares his wealth of knowledge and talks about his early days as a sales representative, where he learned the importance of understanding customer behaviors and needs...