#118 Niching your services: client testimonials and SEO with Brittany Herzberg

Search Engine Optimization - we all know what it is, but do we really understand its importance?  I’ll give you a hint → it means everything to an online business, and as a digital marketer you need to be able to beef up your client’s (or your own) SEO to attract the ideal audience.    Knowing how to do SEO well is a unicorn skill that will make both you and your clients $$.    That’s why I invited Brittany Herzberg to talk about SEO and client testimonials. She’s a holistic copywriter committed to helping her clients show up as the answer to a Googled question.  She’s also the epitome of a unicorn: a massage therapist/copywriter/SEO expert. Brittany combined her education and network in the healthcare world with her digital marketing SEO strategy skills and created her own niche of writing SEO copy that gets her healthcare clients found online.    It’s exactly what I teach my unicorns - take what you already know, add your newly acquired skills in digital marketing, and make money doing what you love!    Brittany fell into her SEO niche almost by accident when she did a deep dive into how and why her website drew so many people to her. She uncovered 3 eye-opening areas that made her stand out above others, and today she’s sharing them with us.    Be sure to grab her SEO Cheat Sheet and her Client Testimonials that Convert listed below.  1. The SEO Cheat Sheet breaks down what SEO is & how to do it simply — in a way that's repeatable. This guide walks you through: » basic keyword research » where to plug the keywords in on your web page Brittany’s Cheat Sheet is designed to be copied — so you have a reusable resource! 2. Client Testimonials that Convert: Client testimonials speak to the humans you want to help.  This guide will show you how:  » how to beef up your SEO efforts using quality testimonials on your site & social profiles  » the strategy to using client testimonials effectively  Master these two skills and charge more!   Connect with Guest Instagram: @brittany_herzberg Website: brittanyherzberg.com Download her SEO Checklist: brittanyherzberg.com/seo-basics-checklist Download her Client Testimonials: brittanyherzberg.com/how-to-client-testimonials  Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr 3 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School.  My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and